The second edition of the ‘Desert & Denim’ event will take place on the 17th and 18th of February. It will be held at the eco-chic Mojave Sands Motel in Joshua Tree, CA. This 2-day event in the desert brings together only the best of the new wave of men’s rugged, high quality, workshop-made clothes and accessories. The concept of ‘Desert & Denim’ is something special and there has never been a trade show like this before. The line-up from the exhibited brands is amazing, to mention a few: Tellason, Tanner Goods, Otter Wax, Indigofera, Stevenson Overall, Hudson Made and the list continues…

Juniper Ridge and some of their favorite brands in the world are going to be hanging out in the desert, showcasing their style for the second year of ‘Desert & Denim’. Each brand will receive their own space to transform into their world, showing everyone who they are and what they do. Many will host live demonstrations, providing insight into their respective crafts. From boots to hat, and everything in between, the Juniper Ridge man, the ‘Desert & Denim’ man, is certain about the quality and authenticity. ‘Desert & Denim’ is truly something unique and different. Check the video here below to get an impression from last year.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.