The Renovation Of A 1985 Flatbed Truck

After launching the DiResta Makewear brand, Jimmy Diresta worked together with Christine Rucci (more about her in  ‘Meet the Person’) on several projects. Now, they came together to renovate the interior of Jimmy’s 1985 Flatbed Truck. They decided to use the strong Cordura denim fabric so it will last long. And, over time it will age beautifully too.

diresta cordura

A Brief Introdution Of The Cordura Brand

The Cordura brand is a registered trademark of Invista, one of the world’s largest producers of intermediates, polymers and fibers.

For over 50 years, Cordura has lead the industry in developing innovative fabric solutions for brands making high performance products. Known for longevity, versatility and durability, Cordura Advanced Fabric is a primary ingredient in gear and apparel including military equipment, tactical wear, performance apparel, backpacks, footwear, upholstery and luggage.

The 8-Minute Documentary

In the new, almost 8-minute documentary Jimmy DiResta worked together with Christine Rucci on this exciting truck project on Jimmy’s farm which is located in upstate New York. In the docu, you will see each step of the process and how they gave the old truck a new denim look.


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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.