Last Saturday we had a special ”Dry Denim Day” with Vif Jeans shop in Rijssen. The whole day was about dry denim, denim and more denim! Besides that there were displayed a lot of great worn-out examples in the shop it was also your chance to come by and show your beauty which we show here below.

Vif Jeans did a really good job over the years by telling the right story to their customers and get them involved in the magic aging proces of denim. I have met some really cool dudes with the same passion and had some really nice talk with them. Real denim lovers which wanted to share their personal story behind every spot and damage from the jeans. Made a lot of pictures, so many that I will show them in 2 parts. Here is part 1. Thanks to all the enthousiastic people for showing up! Enjoy part 1.


Momotaro Jeans. Owner Leander Brinks from Rijssen (NL). 2,5 years old.

Denham Jeans. Owner Leander Brinks from Rijssen (NL). 1 year old.

Nudie Jeans. Owner Mart Schrooten from Enter (NL). 2,5 years old; 1 year full time wear.

Nudie Jeans Black. Owner Guido van West from Enter (NL). 3 years old. 2 washes.

Evisu Jeans. Owner Roy Beernink from Holten (NL). 3 years old. 2 cold washes.

Dead Jeans x Dename collab card wallet. Owner and creator Paul Kruize (Mr. Dead Jeans) from Enschede (NL).

Levi’s Jeans. Owner Martijn Hemmink from Nijverdal (NL). 5 years old. 2 washes.

Evisu Jeans Wallet. Owner Jorn van Otten from Enter (NL). 3 years old.

Part 2 is coming soon. To be continued…

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.