gant wrangler

Two American Brands Join Forces

The East Coast meets the Wild West with the Gant x Wrangler collection for this Fall. Both Two American brands joining forces in a campaign that is directed by and stars artist Nadia Lee Cohen.

gant wrangler

gant

When Two Authentic Brands Come Together

The Gant x Wrangler collaboration collection brings archives styles together and fuses also both brands together. The collection contains 30 styles including jeans, jackets, sweaters, shirts, and some accessories for men and women. Classis college styles of Gant are mixed with the Western influences from the Wrangler brand.

gant wrangler

gant wrangler

gant wrangler

gant wrangler

gant wrangler

The Collaboration Collection

Expect denim jacket styles made in suede, denim bootcut styles in corduroy, varsity jackets with Cowboy embroidery, Oxford check shirts, sweats with the authentic Blue Bell patch, and many more. Bringing these two original brands together is giving both brands’ classics and remarkable styles a new twist that stands out.

gant wrangler

gant wrangler

gant wrangler

gant wrangler

Gant And Wrangler About The Collaboration

Gant creative director Christopher Bastin about the collaboration:

“Working with Wrangler has been an incredibly fun experience. The moment I first spoke with Sean, I knew that we had the same things in common. We are both vintage fanatics and found a lot of unexpected common ground in our respective archives. The collision between the history of our two brands in 2022 has resulted in some really interesting pieces”.

Sean Gormley, Global Concept Director at Wrangler says about the collaboration:

“In 1950s America, Wrangler and Gant were at the forefront  of the emergence of American casual design. While Wrangler embraced the Western lifestyle, with pioneering products such as jeans, the western jacket and shirt, Gant was shaping the preppy style with its button-down shirts.

The stories may seem different: Wrangler dressed rodeo stars and ranch hands, while Gant defined the look of Ivy Leaguers; but both brands created a lasting cultural impact. The DNA of both is present in every piece and in this celebration of our combined heritage”.

gant wrangler

gant wrangler

gant wrangler

gant wrangler

www.gant.co.uk/

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.