The Eat Dust brand from Antwerp (BE) started almost 7 years ago by Rob Harmsen and Keith Hioco as company in their garage. Eat Dust was born out of friendship and their shared passion for bikes, lifestyle and clothing. The guys chose the name Eat Dust over beers in their local bar and sketched-out their signature handlebar stitching on the back of a beer coaster. It was from that moment that their Eat Dust brand really kicked-off. Today it’s still just Rob and Keith running the company, but a lot of friends helped them out along the way.

The Eat Dust brand was started with some hardcore denim classic items; a couple of jeans fits, classic worker jacket and vest. All made of high-quality Japanese blue selvage fabrics. Their first collection also contained some shirts and sweats. Now after years of hard work they’re doing business with the best denim stores worldwide and they reached the status of a very respected brand with influences from denim, workwear and streetwear. This combination is killer and makes them outstanding. Every season the Eat Dust brand grows with styles, silhouettes, fabrics and products.

Rob Harmsen & Keith Hioco – Eat Dust

The new Eat Dust Spring Summer 2017 collection is called ‘The Lonely Hearts Club’. The collection has several themes as; Nautic, Tropic, Arctic, Core and Bloodline. The SS17 collection is a total look menswear collection. Go check it out here below! Keep up the good work buddies: ‘One for the Road’!

The Nautic collection is inspired by vintage mariner and workwear.

The Tropic collection takes inspiration from vintage military workwear with a palette inspired by saharan and jungle exploration.

The Arctic collection is a perfect mix of arctic and classic western wear.

The Core & Bloodline collection is where it all started.

Pics by Jelle Keppens

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.