Editorial Fashion Shoot by Kind & Long John

Recently I partnered with creative agency Kind for an editorial fashion shoot. For our collaboration we came together to create the first editorial shoot on Long John. The shoot is done with clothes from Blue de Gênes. Blue de Gênes is a denim inspired brand from Denmark which takes their inspiration from the origin of jeans. That’s also how they came up with their strong name, Blue de Gênes. Their name refers to the harbor workers in Genoa, Italy.

The shoot contains two sections; the theme of the first part is Rebel, and the theme of the second part is Allure. Both themes are shot in the city centre of Amsterdam. The rough, stylish and inspiring colours and shapes of the capital of The Netherlands are the decor of the shoot.

About Kind

Kind is a collective which is strong in building valuable stories, strong identities through visuals and impactful cultural brands. Kind is founded by Kevin Rijnders (Photographer) and Robin Cox (Creative Marketing). With the mix of concept, art-direction, styling and photography, they create strong visual identities for both upcoming as renowned brands.

Credits: Production Kind & Long John, Model Jack Fenenga – Touche models & Visagie: Joan Foutty.

Theme #1: Rebel

Theme #2: Allure 

Also interested in a professional shoot to boost your brand? Contact us for the possibilities.

Send an email to: info@long-john.nl.

We create strong visual identities for both upcoming as renowned brands.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.