Elleti Group Opened M.O.D.E. (Museum Of Denim Elleti Group)

On the 19th of June, Elleti Group opened it’s M.O.D.E. – Museum of Denim Elleti Group for a special invite-only denim event. Elleti Group is an Italian laundry and garment manufacturer that can supply a complete denim service, from the concept development to industrial production of a verticalized product. The company is founded by Luigi Lovato in the early 1980s. Nowadays they have 8 facilities located in Italy, Tunesia, and Romania, and produces around 14 – 15 million items per year. In 2016, the company acquired the legendary Martelli Lavorazioni Tessili company. Elleti’s main office is located in San Bonifacio, close to Verona, in the Northern part of Italy.

More Than 15.000 Pairs Of Jeans

The company has one of the largest denim archives in the world, it contains more than 15.000 denim items! An impressive collection that they use as inspiration for their new developments. With the opening of M.O.D.E., they give people an insight into their denim heaven on earth. The collection is divided into two sections, the more modern pieces, and their vintage archive.

Panel Discussion With Denim Legends

During the opening of M.O.D.E. they organized a panel discussion with some denim legends from the industry as Adriano Goldschmied, better known as The Godfather of Denim, Jason Denham, founder Denham the Jeanmaker, Tony Tonnaer, founder Kings of Indigo, Matteo Sinigaglia, CEO at Replay, Matteo Marzotto, president from Dondup and Alberto Candiani, owner of the Candiani mill.

Vintage Denim Heaven

During the almost 40 years in business, Elleti collected an impressive collection of vintage jeans. A collection that is an one of a kind in the world that starts with pieces from the mid-1800s until now. For the curated denim expo for M.O.D.E., they highlight 106 very rare and unique pieces from brands as the American Big 3, (Levi’s, Lee and Wrangler), but also more unknown brands as Stronghold, Sears, Boss of the Road, Gold Medal, CQ WO, to name just a few. Stefano Aldighieri, who is the president of Another design studio, curated and selected the garments.

M.O.D.E. shows an overview of early miner pieces from the mid-1800s to the 1970s. It captures a lot of Levi’s early 1900s pairs of jeans, but also World War 2 editions of the brand. Also the 701, which was the first pair of jeans made for women by Levi’s. Several pairs of the 201 model with crazy natural wear patterns are also included, a line that came on the market as a cheaper alternative for the famous 501. From Lee jeans, they’re showing some outstanding items as early Lee Cowboy’s, and Rider jeans. And from Wrangler the popular 11MWZ and 13MWZ editions. One of the Wrangler pairs that top it off is the ‘Prisoner of War’ edition from a WW2 soldier.

Collectible Book

The 106 vintage pieces of M.O.D.E. are published in a collectible book. It’s made in collaboration with Candiani, Nearchimica, and Tonello. As said, M.O.D.E. by Elleti Group is denim heaven on earth. A true denim mekka with tons of denim inspiration and history.


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.