The first ‘Endrime Jeans’ collection is now online available at their brand new website. Endrime is founded by designer Mohsin Sajid from the UK. Mohsin has a rich history in the denimscene as he worked as a designer at several brands like: Timberland, DKNY, Edwin, Firetrap, Levi’s, Evisu, etc. Now he has developed his own label which looks amazing! The filosofie from Mohisin is that the inside of the jean is also very important, that’s why he puts a lot of great details in it. Every pair has printed inside pockets with stamps from all the different kind of machines which were involved to create the specifc item. The buttons are fastend with leather, which gives a very rich feeling. The collection has besides some premium denim also some nice tops. The jean below is the Endrime Cargo pant, one of my favourite, and it’s made from 100% cotton, indigo selvedge Kaihara denim, 13.75oz. Big congrats with your first collection Mohsin. And good luck with your new blue adventure!

Check their new website:

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.