Great new denim project for Endrime Jeans from UK. Their latest special edition is a Made in Japan jeans, 50 pieces only. They worked closely with Collect and Okamoto Denim mills – who are both based in Kojima – Japan, to develop the fabric. The first 25 pieces from the 50 run have been sold exclusively into London boutique denim store: Son of a Stag. Mohsin made a great video for this project. Good work Mohsin Sajid, looking forward to see the jean!

www.endrime.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.