The video below is made for the Endrime X Denim Boulevard collaboration jacket. Mohsin Sajid (founder of the Endrime brand) dyed an ecru jacket into a bath of natural indigo in his atelier in London -UK. In the video you can see the magical process of indigo, the colour will change from green into blue when the jacket comes out of the indigo bath and comes in contact with oxygen. The more dips you do, the more dark blue the item gets. Always great to see Mohsin doing those crafted skills by himself. Keep on going Mohsin! &

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.