Facing West is a conceptual design and visual merchandising company which is founded by Lizzie Kroeze from Amsterdam – NL. With her company Facing West she makes the most beautiful pieces, all indigo workwear inspired. Most of the times she’s doing everything by hand, pure craftsmanship with a lot of Japanese and USA influences. Last year she did a great expo as part of the Bread & Butter trade show in July. The set-up was extremely cool and was filled with inspiration for every denim – indigo lover, designer, or people with interest in old school workwear clothing. If you haven’t seen it before, check it out here below. And check of course more indigo stuff on her new website.

Lizzie Kroeze – Facing West

lizzie kroeze facing west amsterdam indigo long john blog expo workwear jackets jeans denim blue textilles clothing bread and butter july 2014 germany handmade sashiko japan usa us traditional (1)

lizzie kroeze facing west amsterdam indigo long john blog expo workwear jackets jeans denim blue textilles clothing bread and butter july 2014 germany handmade sashiko japan usa us traditional (3)

lizzie kroeze facing west amsterdam indigo long john blog expo workwear jackets jeans denim blue textilles clothing bread and butter july 2014 germany handmade sashiko japan usa us traditional (10) lizzie kroeze facing west amsterdam indigo long john blog expo workwear jackets jeans denim blue textilles clothing bread and butter july 2014 germany handmade sashiko japan usa us traditional (9) lizzie kroeze facing west amsterdam indigo long john blog expo workwear jackets jeans denim blue textilles clothing bread and butter july 2014 germany handmade sashiko japan usa us traditional (8) lizzie kroeze facing west amsterdam indigo long john blog expo workwear jackets jeans denim blue textilles clothing bread and butter july 2014 germany handmade sashiko japan usa us traditional (7) lizzie kroeze facing west amsterdam indigo long john blog expo workwear jackets jeans denim blue textilles clothing bread and butter july 2014 germany handmade sashiko japan usa us traditional (6) lizzie kroeze facing west amsterdam indigo long john blog expo workwear jackets jeans denim blue textilles clothing bread and butter july 2014 germany handmade sashiko japan usa us traditional (5)

lizzie kroeze facing west amsterdam indigo long john blog expo workwear jackets jeans denim blue textilles clothing bread and butter july 2014 germany handmade sashiko japan usa us traditional (2)

lizzie kroeze facing west amsterdam indigo long john blog expo workwear jackets jeans denim blue textilles clothing bread and butter july 2014 germany handmade sashiko japan usa us traditional (4)

http://facingwest.co

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.