Anniversary Interview

FashionUnited published an article about the 10th anniversary of my online denim magazine, and my denim activities within the industry. They’re a platform for professionals where they share the latest fashion news, trade statistics, career opportunities, events calenders and so on. A must follow for everyone within the fashion and denim industry.

The full interview can be read here below in case you have missed it.


Long John Celebrates It’s 10th Anniversary This Year

Long John is an online denim magazine that is founded by Wouter Munnichs from The Netherlands. Now, this year, he’s celebrating its 10th anniversary. Since 2011, he’s sharing daily updates with the last denim news, and denim-related topics within the industry.

Inspiration & Educational Denim Platform

He created an inspiration and educational platform for denim professionals and consumers. The content of the magazine is a mix of new collections, trends, retailers, interviews, events, vintage pieces, videos, books, and magazines. All denim and indigo focussed, from small based denim brands, crafted leather goods, to outstanding denim retail concepts, inspiring interview with the industries finest, to that must have (denim) book or magazine. Also, denim companies are highlighted in special formats to reach their target audience.

Wouter Munnichs

Freelance Denim Specialist

Next to Long John, Wouter Munnichs is also working as a denim specialist for brands, retail, denim mills, and events. He’s using his more than 25 years of experience within the industry to consult companies with all kinds of denim projects. These projects are mainly focused on marketing activities to showcase these companies and it’s developments uniquely. He’s creating content for their Instagram feeds, doing Instagram ‘take-overs’, writing inspiration articles for their websites, online shops, and blogs. He’s also giving denim workshops to inspire and educate employees at denim companies, and he’s also involved with product development, strategy, connecting influencers with companies, and creating innovative denim concepts. He’s a multitasker as it comes to denim.

In the video here below Wouter Munnichs is talking about his main denim activities, and his denim services;

Co-Founder Butts And Shoulders

Next to that, he’s also co-founder of the Dutch leather brand Butts and Shoulders. A high-end leather brand that focuses on iconic pieces, mostly footwear, that are made with natural vegetable-tanned leather. This leather will age with time and wear, and will be more beautiful in the end. The same that goes for denim.

All-in all, a busy denim guy that celebrates his 10th anniversary this year! Read more about Long John on the brandpage:

Showcase your brand or product on Long John to reach your target audience, read more about it here, or send an email for the possibilities:

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.