My Dutch buddies Remco van der Velden and Etienne Dekkers from the iconic label ‘Ontour’ just dropped their first jean. It’s a slim fit model made from 14oz red line selvage denim fabric. As always they also branded the jean on their typical Ontour way, this time with a small round leather patch on the back. Congratulations guys with this new step and welcome in the blue world!

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.