These flags are flown on fishing boats in Japan to advertise a family business or company.  They are also flown at festival times to celebrate a good catch, a happy and successful fishing year.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.