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G-Star Raw’s Artificial Intelligence Denim Cape

Dutch denim brand G-Star Raw is taking the next step by releasing its first denim-designed couture piece with Artificial Intelligence (AI) technology. With the launch of this first style, the Denim Cape, the brand is taking the next step by embracing new technologies and pushing the limits of denim design.

G-Star Raw’s Denim Cape is made with Japanese selvedge denim and is the outcome of what started as a denim design experiment and ended in their first-ever AI design. After working with the innovative software, the denim brand went a step further and brought the AI Denim Cape into reality at their atelier in Amsterdam.

g-star raw

What is Artificial intelligence?

For those who don’t know yet, Artificial intelligence is the latest tech trend to make waves across the globe. For this project, G-Star Raw initiated the help from MidJourney, who works from prompts inputted by us, humans. The technique is simple; prompt the software as clearly and as concisely as possible. Hopefully, this leads to the most accurate and innovative response.

G-Star Raw is constantly pursuing and exploring new innovations within the denim industry, and this is their next step in creating the future of denim.

G-Star Raw About This Exciting Release

“Nothing is impossible. But it was quite challenging because of so many illogical details. It took a lot of time to discover how the layers were connected and where details began and ended. But that was also fun because it’s something you would never design as a human.”

“How to connect all the layers. we found that we had to make the jacket as a base layer. The back is loose, which you can tie with straps onto the shoulders. And the belt keeps everything together, giving shape to the waist. Finally, on top is the shield with all of the crazy details.”

g-star raw

The Inspiring Video

If you are curious to see G-Star’s AI Denim Cape, it will be on display at their store in Amsterdam. With the release of this special denim cape, they make the next step, which can be seen in the video here below.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.