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Hardcore Denim For The Future

Last month G-Star Raw launched their limited-edition ‘Hardcore Denim for the Future’. This limited edition is a classic five-pocket for the newborn denim crew. The BB-G style is made for the toddler who made their first steps in the denim world.

gstar raw

The Family Amsterdam

The campaign is made by The Family Amsterdam (TFA). TFA is a creative branding and concept agency based in Amsterdam that’s also responsible for previous successful campaigns of the Dutch denim brand.

This time they did again an excellent job as the BB-G style was sold out in a minute, but will be back in stock very soon. In case you have missed this one, check the promo video here;

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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.