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Unisex Haute Denim Capsule Collection

Today, G-Star RAW releases their new denim headwear collaboration with Stephen Jones. This unisex Haute Denim Capsule Collection is empowered by two ready-to-wear hat pieces. Next to that, this innovative headwear collection will feature 5 Haute Couture hat pieces, a bucket hat, and a baseball cap too. All are made as limited-edition.

gstar stephen jones

gstar stephen jones

gstar stephen jones

Creating Magical Headwear Since 1980

Stephen Jones has been creating magical headwear already since the 1980s. He studied womenswear design at Saint Martin’s School of Art in London whilst gaining tailoring experience at Lachasse Haute Couture in London.

By day, he was a student at the well-known fashion institute; after dark, he was one of the uncompromising style-blazers of the era at the legendary Blitz nightclub. He was always crowned with a striking hat of his idiosyncratic design. Over the years, the designer’s creations have graced rock stars and royalty. His popularity has never wavered, with his hats remaining firmly at the forefront of fashion having been worn by multiple celebrities. From Rihanna to Mick Jagger and Lady Gaga to Diana, Princess of Wales. He also worked with iconic fashion houses like Christian Dior, Vivienne Westwood, and Marc Jacobs.

Stephen Jones about the G-Star RAW collaboration: “Everybody around the world knows what denim is and what denim signifies. I took denim out of its comfort zone and made it what it wasn’t. G-Star gave me complete carte blanche.’’

gstar stephen jones

gstar stephen jones

The Collaboration Denim Hats

The G-Star RAW x Stephen Jones collection features five couture denim designs. Each exclusive piece shows the exquisite craftsmanship of both collaborators. All unique created pieces are made in a responsible Cradle to Cradle Gold Certified denim fabric. The inspiration for this exciting collaboration comes from Jones’ earlier couture creations. The hats become supersized in denim without overlooking any of the intricate, luxurious details.

In addition, two ready-to-wear hats complete the collection, taking inspiration from classic streetwear styles that boast global popularity; the bucket hat and baseball hat.

gstar stephen jones

gstar stephen jones

gstar stephen jones

Short Documentary About Stephen Jones

To celebrate the collaboration, a short documentary has been filmed in Jones’ atelier in Covent Garden, London. The film will not only give a rare insight into his atelier, creative process, and ground-breaking designs but also gives a glimpse of his rebellious past and status within the high fashion world. And it seems that the anarchist attitude of Jones’ pushes the limits of denim design once again, turning denim streetwear into Haute Couture. Whilst the audience receives an insight into the designer’s life, learning how he became the legendary milliner he is today.

The Availability Of The G-Star RAW x Stephen Jones Collaboration

The G-Star RAW x Stephen Jones collaboration will launch today, the 22nd of November 2022. The two limited edition ready-to-wear hat pieces will be available from the 1st of December 2022 at g-star.com.

gstar stephen jones

gstar stephen jones

www.g-star.com

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.