sven signe den hartogh longjohn

G-Star RAW Meets La Trappe Beer

The last collaboration of Dutch denim brand G-Star RAW is with La Trappe beer. Together they designed a unique denim habit for the monks of the La Trappe brewery. Habits are seen as the temple where the monks live, so they’re very special to them.

gstar la trappe

The Denim Habit

The G-Star RAW x La Trappe denim habit is made entirely from Cradle to Cradle Gold Certified denim fabric and fits perfectly within the philosophy of the monks, their Trappist beer, and G-Star RAW. The fabric of the denim habits is made of 100% organic cotton, is dyed without the use of harmful chemicals, and is washed without wasting a single drop of water.

The scapular, the part that is worn over the robe, originally had the function of protecting the robe during manual work. She is made of a deep blue Kir Denim O. The robe is made of undyed ecru-colored denim. This is held together by a leather strap that will last a monk’s life.

gstar latrappe

About La Trappe

At the end of the 19th century, a small group of Trappist monks fled from France to Berkel-Enschot. There, in the heart of Brabant, they found a piece of heather with some hooves and a sheepfold. They embraced this former country residence of King Willem II, the Koningshoeven, as their new home. They founded their monastery there and decided to brew ale. To this day they fill their lives here with prayer and work. In peace and quiet.

www.g-star.com

Showcase your brand or product on Long John to reach your target audience, read more about it here, or send an email for the possibilities: wouter@long-john.nl

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.