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Snoop Dogg For G-Star RAW

For the new G-Star RAW campaign, the successful Dutch denim brand partnered with hip hop icon Snoop Dogg. Together they created the new campaign ‘Hardcore Denim’, which focuses on Snoop’s song ‘Say it witcha booty’ from the recently dropped ‘From tha streets 2 tha suites’ album. The message is clear, say it with your booty, find the right jeans that fits your body like a glove.

gstar snoop dogg

A Creative Celebration Of All Denim Booties

The new G-Star RAW campaign is a creative celebration of all denim booties, whether it’s for women or men. Even islands, hot air balloons, and of course, doggs are part of this celebration too. Snoop is a real original, one of a kind, and master of his craft. He continuously re-invents himself and merges worlds in unexpected ways to remain creatively cutting edge. ‘Say It Witcha Booty’ unites G-Star’s Hardcore Denim philosophy together with Snoop’s signature blend of humor, style, and backside appreciation. “G-Star and Snoop Dogg – Nuthin’ but a ‘G’ Thang!”

gstar snoop dogg

Snoop Dogg About The Collaboration

“I’m teaming up with G-Star because we are both pushing the field, staying ahead, cutting the edge. We are both masters of our craft, leading the game. You know what I’m saying? We look ahead,” Snoop said in a press release.

gstar snoop dogg

G-Star’s Chief Marketing Officer At G-Star RAW

Gwenda van Vliet, G-Star RAW’s CMO, called Snoop a true original, adding that ”he is the best in class, real and outspoken. He is continuously re-inventing himself and he merges worlds in unexpected ways. Our joint campaign is bringing that philosophy to life, and is a tongue-in-cheek tribute to all denim booties.”

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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.