The Most Sustainable Jeans For Men And Women
Last year Garcia signed the groundbreaking Green Deal on Circular Denim along with other frontrunners in the denim industry. The signatories of the deal made the promise to contribute to a more circular economy by committing to using more Post Consumer Recycled (PCR) materials in their jeans collections. They will work with leading parties across the denim value chain to close the loop and thus achieve the necessary sustainable systemic change in this value chain.
Now, as a follow-up, they released their most sustainable denim capsule collection so far for men and women in their 50-years of denim history. To clean the industry is an ambitious journey, but Garcia achieved to make their first big difference with the launch of this sustainable denim collection. And this is only their first step, they’re ready for what is more to come in the future!
The Start Of The Garcia Brand
The successful international Garcia brand started its denim journey in Urbania, Italy in 1972. The two founders of the brand, Maurizio and Isabella Garcia, started to produce pairs of jeans in a small local factory located at the so-called Italian Denim Valley. After a few years in business, the Garcia brand was taken over by their friends and business relations, an ambitious Dutch couple.
During the years the Garcia brand has grown into an established brand which is nowadays available in more than 27 countries, and more than a thousand employees are working for the brand in Europe. The combination of the Italian denim craftsmanship and Dutch entrepreneurship has made them a strong player in the denim industry.
The Celebration Campaign
To celebrate Garcia’s most sustainable capsule collection they will introduce their ‘Our Most Sustainable Jeans, So Far…’ (OMSJ) campaign this month. The collection is made of several pairs of jeans that are made of a combination of 20% Post-Consumer Recycled (PCR) cotton, 78% organic cotton, and 2% elastane to add some comfort too.
At the moment 1% of post-consumer recycled materials are used to create new garments. Usually, it is pre-consumer material such as scraps from factories that are mainly used. By shifting focus to PCR cotton, material that would otherwise end up in landfills has a new lease of life, and there will be less need for new cotton to be grown, therefore reducing pressure on the earth’s resources.
The Most Sustainable Denim Collection
Garcia’s new capsule collection is designed after a close analysis of the brand’s jeans assortment in both men and women categories. The outcome is a diverse collection of jeans that ranges from light-colored pairs to dark and vintage looks for men and women.
Each pair of jeans in this special collection is designed with six unique sustainable features. As said, each pair is made with PCR and organic cotton, but next to that, each pair features pocketing that is made from 50% recycled polyester coming from PET plastic bottles. The topstitching yarns on each pair contain 30% recycled polyester and 70% organic cotton. Even the metal rivets are replaced with bartack stitches to strengthen them, and they skipped the traditional back patch and lasered these directly on the waistband, all to reduce and save material.
The Lower The Score, The Cleaner The Jeans
Another milestone that Garcia achieved with this collection is that they have been awarded with the EIM Score (Environmental Impact Measuring). This EIM Score system measures the wash impact of a certain jean based on the water, energy, and chemicals used, and not to forget, the cost of human labor. The lower the score, the cleaner the jeans. All the pairs of jeans in Garcia’s OMSJ collection have a low impact score, without losing the typical brand identity and look and feel which can be seen here.