The G.H. Bass & Co footwear brand was founded by George Henry Bass in 1876 – Wilton, Maine (U.S.). The mission from George Henry Bass was very clear. He wanted to create the best possible shoe for the purpose it is intended. G.H. Bass created a line of boots and shoes in the most durable of leathers and outsoles built on the platform of values that the brand still upholds today. Their hunting, worker boots and camp moccasins became an all American favorite.

In the year 1936 G.H. Bass collaborated with Esquire to launch the ‘Bass Weejun’. The ‘Bass Weejun’ is a hand sewn moccasin constructed entirely from leather and dubbed the ‘Weejun’. This as a homage to their Norwegian conception. The ‘Bass Weejun’ moccasin is still one of their most iconic styles.

Old G.H. Bass ‘Weejuns’ advertising.

During the 1st WorldWar and 2nd WorldWar G.H. Bass was ask to produce the official aviation moccasin for the U.S. army. After WW2 G.H. Bass continued their brand in the more fashion industry. Nowadays G.H. Bass has a wide range of high-quality made footwear.

Today I want to highlight the G.H. Bass Monogram Apron Pull Up Leather Boot in dark brown. The style is a lace-up boot design with dark brown flat waxy cotton laces. The boots has antique brass eyelets and ‘ski hooks’. The Monogram Apron boot is made from beautiful pull up leather. The boots has a natural leather storm welt with ecru welt stitching. The inside of the boots has a tan cow leather lining with gold foil branding. The heel of the boots are natural polished and the sole is a black rubber dainite one. All in all a perfect classic pair by G.H. Bass & Co. explore the rest of the G.H. Bass collection here.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.