Blue Blood asked 40 denim heads to take part of the Give Blood campaign by wearing dry goods denim for seven months without washing them. After 7 months they will get the 40 jeans back and will wash and repair them during the laundry event. The jeans will be for sale in the BB stores. In December 2013 they will donate all the profit to International Committee of the Red Cross. Very good campaign! I received also a fresh pair, so let’s go!

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.