Guest Column For ISKO Denim
The Turkish denim mill ISKO Denim asked me to write a guest column for their newsletter. I got carte blanche, so I came up with the idea of writing an inspiration column that shares my passion for denim but also captures my concerns sometimes about the over-consumption behavior these days. What if we could turn back the time…?
The full column can be read here below, and your can subscribe on their future newsletters here.
Denim For All, And All For Denim
That denim is versatile is a fact. Maybe more than ever nowadays. There’re so many different tastes when it comes to the look of denim. While some people prefer a more tone-down look so they can wear denim to almost every occasion, there are also people that want to wear a totally worn-out created pair of jeans. And there are countless options in between. And not to speak about fit, colors, and finishes. Name a type of jeans and you can get your hands on it. The fact that there’s denim for everyone, no matter your body type, your personal preferences of the look, that’s great, and that’s also why denim is here to stay forever. You can’t go wrong with denim, and you won’t get bored with denim.
But, we’re also paying a price to get such a wide pallet of denim in the stores nowadays. The industry is constantly searching for new eco-friendly production ways to create these new developments to get these outspoken styles on time in the stores. But, do you remember the days when denim was only available as an unwashed (rigid) style? The period that you were wearing one single pair each day, day in, day out to get a naturally worn-in look. Next to the look, denim didn’t fit so well by so many people back then, as rigid jeans are shaping perfectly around each body type. This period changed when washings and finishes became popular and a new standard as people didn’t want to start each time from scratch with a new pair.
What if we could turn back the time and go back before this exploding denim period and start wearing denim again how it all started? Maybe we would buy less, but better as untreated pairs are the most durable in the end. Maybe we would wear our jeans as much as possible again without replacing them so fast and having too many alternatives in our wardrobes. And maybe we would wash them less too in the end, just like your winter jacket. Who knows…
In the end, the wide range of denim availability makes denim now what it is today. It has grown into a true champion that can’t be beaten by any other garment. And let’s be honest too, everyone looks cool in denim. No matter how you’re wearing it! It’s a love that never disappears. So, denim for all, and all for denim!
Founder Long John