Proud to have the first write-up on my blog by buddy Paul Travi. Paul is besides a really nice and humble guy also writer on the great ‘Rawr Denim’ blog were he is sharing his passion for denim and authentic products. Many thanks for making this first write-up about your ”Indigo Rooster” visit in Amsterdam. Below a short introduction of Paul. Enjoy!

Paul’s first experience with raw denim was at the age of 10 when his parents purchased him a pair of raw Lee Jeans. After many years, he found the very same pair of jeans in the United States, since then his interest in denim became a passion. Now based in Holland, Paul is constantly researching and experimenting with the amazing fabric.


“Indigo Roosters” is the brainchild of two good friends and denim lovers, Miles Johnson, Creative Director of Levi’s Vintage Clothing (LVC) and Victor Sandberg, Merchandise Manager LVC. They put together years of collecting and hunting around the world for particular textiles in a wide variety of shades of blue indigo. This is the result of a mix of friendship, partnership and a galloping curiosity for the indigo. A must see, if you are in Amsterdam. The expo is running till the 31th of March. Here are some impressions of the opening night.

(text & pictures by Paul Travi, Rawr Denim:

 ”Indigo Roosters” – Harvest & Co. – Tweede Helmerstraat 96, Amsterdam (NL)

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.