Handmade Keyfobs by Sashikodenim

Pey, better known as Sashikodenim, is a true craftsman with a focus on creating denim art through the sashiko technique. The sashiko stitching is an old technique from Japan which means ‘little stabs’. It is known as a form of decorative reinforcement, mostly done on boro’s. Next to making boro’s stronger on points of wear it was also used to make the boro thicker with layers for extra warmth. Sashiko stitching is very time consuming as it is done by hand.

Pey is using the sashiko technique to give jeans and jackets a second life. From the rags of denim and boro he created limited hand stitched keyfobs. This is a side product next to his repair activities. Its also in line with his sustainable approach, repair and don’t replace or throw away. The next project that Pey will launch are a limited run of heavy duty canvas bags to expand the Sashikodenim as a brand.

Keep your eyes open on his Instagram account this week as he’s giving away a full repair job for free on your beloved pair of jeans. This to celebrate his 10K followers milestone.

Pey a.k.a. Sashikodenim at work.

Pic by Hans Jellema.

Handmade keyfobs by Sashikodenim.

Follow Sashikodenim on Instagram here.

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.