A New Gender-free Denim Brand
Handz is a new gender-free and seasonless indigo denim brand founded by friends Themis Goudroubis and Tilmann Wroebel. The brand comes with a curated selection of crafted authentic jeans for indigo lovers. With the brand, Themis and Tilmann create timeless denim styles made with the finest denim fabrics from Italy and Japan.
The Guys Behind Handz
Behind the brand is Themis, a tailor from father to son, with a denim workshop in Larissa, not far away from Thessaloniki in Greece. His business denim partner, Tilmann is a fashion designer fallen in love with denim and has his creative studios in Biarritz, France, and Düsseldorf, Germany. This denim multitasker is also heavily involved in the trade show Bluezone in Munich, Germany.
“We believe in the power and value of crafted staple denim pieces and in the beauty of handcrafted finishes, but didn’t want to offer jeans with whiskers or other agings as we love deep rich indigo hues. As we wanted to offer jeans that can guarantee ‘real sustainability’, our jeans require no washing. Generally, a jeans’ most significant impact is due to home-laundering. Thanks to this treatment, 60% of the water of a jeans’ lifecycle is saved.”
About The Handz Brand
The Handz brand is producing heritage denim styles but with a gender-free approach in designs and fits. These curated jeans styles are made for her and him, young and old. All the styles are a modern take on the authentic heritage denim culture. They work with the best indigo dyes and artisan indigo overdyes for their collections.
All the Handz styles are sustainably produced due to durability and protection against bacteria and odor, so no (or less) washing is needed. A new revolution with the denim industry. The collection is proudly produced in Greece, so the home country of one of the founders of Handz.
Follow the Handz brand on Instagram here.
Thanks Wouter for the great presentation and lovely words! 👖💙👖