Hanon x New Balance U520HNF ‘Fisherman’s Blues’

The Hanon x New Balance U520HNF ‘Fisherman’s Blues’ collab marks the thirteen years partnership between the sneaker store and sneaker brand. This year, they continue their enduring relationship with a brand new project on the New Balance 520, an archival runner originally launched in the 1970’s. The inspiration for this collaboration came from their geographical roots, Hanon pays homage to the North East of Scotland and its illustrious history in North Sea fishing.

The New Balance ‘Fisherman’s Blues’ edition captures the spirit of a bygone era where superstitions and myth carried weight as seafaring men leaned heavily upon omens and luck to secure a safe return from the hardships of fishing in the North Sea. The fishermen would be on the rough sea for weeks and had to work in very bad conditions. Some of the fishermen would never return unfortunately.

For the collaboration Hanon was inspired by the nautical theme with a marine based colour palette. Additional detail appears across the shoe by way of a dual branded leather footbed, as well as a Hanon branded leather hang tag.

The Hanon x New Balance U520HNF ‘Fisherman’s Blues’ will be released at the Hanon store on Saturday the 16th of September 2017, and any remaining pairs will be launched online on Sunday the 17th of September 2017.

Pics by British photographer Ewen Spencer.

Get your pair here: www.hanon-shop.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim. Nominated as Influencer 2020 by Rivet 50.