Hiut Denim Company jeans are made by the Grandmasters of their company. When the music is loud and the coffee is strong, the Grandmasters can only make 100 pairs of Hiut’s a week. But at the end of the day, they are there to try and make the best jeans they can and not the most jeans they can.

Hiut Denim Company is based in Cardigan – UK, a small town of 4,000 people. 400 of them used to make jeans. They made 35,000 pairs a week for three decades. Then one day the factory closed. It left town. But all that skill and knowhow remained. Without any way of showing the world what they could do. That’s why Hiut have started The Hiut Denim Company. To bring manufacturing back home. Meet the Grandmasters of Hiut Denim in this production film.


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.