naked and famous

One Of The Most Common Denim Questions

The Stridewise platform visited the New York store of Naked & Famous to sit down with the co-manager of the store, Zeke Hartwell, for one of the most common questions as it comes to denim: ”How to get the best denim fades on my pair of jeans?”.

Take a look at the Naked & Famous store in New York here.


Naked & Famous Tips And Tricks How To Get Heavy Fades

Getting fades on your pair of jeans is one of the most exciting parts when breaking in an unwashed (raw) pair of jeans. The aging process of the fabric is something magical. The jeans shape with time and wear more to your own body type, and the fades reflecs your lifestyle. Everyone has their own methods of breaking in a pair, and how to treat it, but how or when do you get the best denim fades out of your beloved pair of jeans? To answer this, this isn’t so easy to answer as this is all about what you would like to achieve, but Nick from Stridewise had an interesting conversation about this hot topic. So, always interested to hear some tips and tricks about aging, but also about how to wash (or not) your jeans, here you go!

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.