Repairing Is Caring
The slogan ‘Repairing is caring’ by Nudie Jeans is something key for the denim brand. It’s the core of their brand dna, their philosophy. Therefore they promise free repairs on every pair of Nudie Jeans forever. No matter where or when you bought them. But, now they made a DIY kit and a tutorial on how to do it yourself.
Nudie Jeans are made to be worn a lot. The more you wear them, the more comfortable they are, and the cooler they will look. They’re made with top-class quality fabrics, but they may need a repair over time. Especially when you wear your pair day in, day out.
As said, they offer a free lifetime repair by simply going to your closest Nudie jeans Repair Shop after you washed your beloved jeans. There’s even the possibility to sell your jeans as second-hand or you can even donate them to the Nudie Jeans recycling program.
Do It Yourself
Now, Nudie Jeans developed a do-it-yourself kit for everyone that doesn’t live close to a Nudie Jeans Repair Shop. This kit contains a needle, two bobbins with orange and blue thread, a white patch called interfacing, and three different colored denim patches; dry denim (unwashed), pre-washed denim, and black denim. So, everything you need to repair your jeans yourself.
To accompany the DIY repair kit, they also made a step-by-step tutorial for you. This will guide you through the process of repairing your jeans, so they’re ready for the next round.