Established in May 2013, the Hoya Apparel brand from Indonesia is named after a tropical plant. In their own words: ”We are focused to make the products the best and durable “machinery” that support your various activities. With “form follow function” principles, we recognize craftsmanship in an objectโ€™s functionality. Using best and selected materials, crafted by skilled hands, we truly deliver you a remarkable experience in our products”.

The pair below is made from 13.5oz right hand Cone Mills fabric. Looking forward to see more of this brand in the future!

hoya apparel long john blog jeans denim indonesia blue rigid raw unwashed cone mills 13.5oz handmade machinery clothing spijkerbroek blauw 5 pocket selvage selvedge (2)

hoya apparel long john blog jeans denim indonesia blue rigid raw unwashed cone mills 13.5oz handmade machinery clothing spijkerbroek blauw 5 pocket selvage selvedge (5)

hoya apparel long john blog jeans denim indonesia blue rigid raw unwashed cone mills 13.5oz handmade machinery clothing spijkerbroek blauw 5 pocket selvage selvedge (10)

hoya apparel long john blog jeans denim indonesia blue rigid raw unwashed cone mills 13.5oz handmade machinery clothing spijkerbroek blauw 5 pocket selvage selvedge (3)

hoya apparel long john blog jeans denim indonesia blue rigid raw unwashed cone mills 13.5oz handmade machinery clothing spijkerbroek blauw 5 pocket selvage selvedge (8)

hoya apparel long john blog jeans denim indonesia blue rigid raw unwashed cone mills 13.5oz handmade machinery clothing spijkerbroek blauw 5 pocket selvage selvedge (9)

hoya apparel long john blog jeans denim indonesia blue rigid raw unwashed cone mills 13.5oz handmade machinery clothing spijkerbroek blauw 5 pocket selvage selvedge (4)

hoya apparel long john blog jeans denim indonesia blue rigid raw unwashed cone mills 13.5oz handmade machinery clothing spijkerbroek blauw 5 pocket selvage selvedge (1)

hoya apparel long john blog jeans denim indonesia blue rigid raw unwashed cone mills 13.5oz handmade machinery clothing spijkerbroek blauw 5 pocket selvage selvedge (6)

hoya apparel long john blog jeans denim indonesia blue rigid raw unwashed cone mills 13.5oz handmade machinery clothing spijkerbroek blauw 5 pocket selvage selvedge (7)ย 

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrating my 10th anniversary with Long John this year.