Ian Berry Makes The World Clap With His Last Project

From Manchester to Manhattan, communities applauded in a somewhat simple gesture, but powerful and often emotional combined, to support those helping us through Covid-19. They are now being beamed on buildings around the world thanks to my buddy, artist Ian Berry. He’s known around the world for his work making layered and textured pieces out of only denim jeans. More about Ian in this short documentary here.

It’s now been seen in dozens of towns and cities in the UK, and as far away as Colombia, Brazil and Mexico City. This week they have double downed with many cities lighting up per night. There’s no photoshop here but truly on iconic buildings like Edinburgh Castle, Durham Cathedral and the Angel of the North.

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Two Pieces Of Art Combined

Ian Berry, had made two pieces of art combined to make an animation showing the clapping motion. Ian is of course known worldwide for his art in denim and it is with this material in which he made them, fitting a health care blue. In New York they clap every night. How about Holland? We’ll see Ian’s work at his big solo show at Museum Rijswijk in November.

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Showing Up All Over The World

The pieces of art animated are now showing up on cities all over the world, from Newcastle to New Orleans. They are also lighting up the length and breadth of the UK, from John o’ Groats on the Northern tip of Britain to Portsmouth in the South, with a series of networks of projectionists. This week it will be in some very impressive locations.

New York still passionately claps every night, and they are starting to pop-up there.

The batman like beam has also been spotted in East-London where Ian now lives and works from his studio. He was moved by the clapping, at 8 pm on Thursdays in the UK weekly event. His son couldn’t wait for Thursdays to come ‘is it Thursday yet?’ and preparing for it.

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How It All Started

It was his son Elliott, 6-years young, who took the photo of his hands as he was being home schooled. Ian sent it on as like a greeting card to say thank to some of his friends in the health service, many who had been sick. While watching a film on a projector it was Elliott that said, can we put the clapping on there? Soon they were beaming it off the balcony and an idea was born.

It’s now on electric billboards and being captured by drones in Sweden, opening the Autocinema Coyote in Mexico City and playing in Greensboro, North Carolina, aka ‘Jeansboro’, and Medellin in Colombia famed for Narcos and Sao Paolo Brazil.

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ian berry

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ian berry

Who Do You Clap For

Ian asks the question, who do you clap for? Using the hashtag #iclapfor Ian wants people to highlight their friends, family or organisations they clap for. There’s already been hundreds of reactions to the question, and some will get beamed on futures projections to give thanks to those we clap for. This week there’s going to be many surprises so watch this space!

Online there are special gifs and AV filters of the Clapping Hands for you to be able to use (type in iclapfor) and share as we say who we clap for. Ian is now asking if other artists and creators would like to have their work projected as well as if anyone would like to join in with their own projectors, you can find out more at www.iclapfor.com

ian berry

ian berry

ian berry

ian berry

www.iclapfor.com

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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim. Nominated as 'Influencer 2020' by Rivet 50.