Ian Berry Support Those Who Help Us

For years we have known our friend Ian Berry’s amazing work in denim is something special. Sometimes we just know him as the nice denim dude who does the work in jeans, the material we all love, but I sometimes wonder if some of you don’t always click, he’s actually an artist! We don’t see his work in trade shows, but have to visit museums and galleries, and of course, if we have been lucky now, on the street!

I wrote about his projections recently and what an incredible journey they have been on. In case you have missed it, please read the article here. Since I wrote he completed making them go beacon like through Britain. Covering every area of the UK. It also went as far as Australia, Brazil, Mexico, USA, Colombia, Sweden, Italy, and many more. Talks in Holland slowed with recent news but we still hope to see it here.

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Pin Your Thanks

It’s now exciting to see you can now get his famed Clapping Hands as a badge with Pin Your Thanks, along with stars Keira Knightley, Ringo Starr, Joe Lycett, David James MBE, Dame Sarah Storey and Anoushka Shanka. All big names in the UK.

Buy your pin here.

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The Royal Festival Hall Building

They launched the famous British names through Ian’s platform too…projections! Ian’s animation played on London’s iconic South Bank on the Royal Festival Hall building by the London Eye that merged to make the badge, but unveiling the greats of silver screen, Olympians and musicians.

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Jenny Beavan Speaks

Jenny Beavan OBE, double Academy Award-winning costume designer, of #PinYourThanks adds: “having known Ian and his extraordinary art felt he would be a perfect fit to design a ‘Pin’ and this was even before I knew about his own Clapping Hands project. Ian has become integral to PYT and is combining his own work and ideas with PYT to our mutual benefit, and we applaud that!’

Ian and Jenny also have an interesting collaboration coming up also and we look forward to see what he does with the Oscar winner for A Room With A View. and Mad Max: Fury Road, with Ian’s stock rising and museums shows around the corner its exciting times. We’re looking forward to hosting him in the Netherlands with his Museum Rijswijk show in November.

I’m pleased the projections went so well and even with a permanent tribute on doctor’s surgery wall in London, just around the corner from Blackhorse Lane Ateliers now has it as a stunning mural, in collaboration with Wood Street Walls and Atma.

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Watch the ATMA X Ian Berry video;

Angel Of The North

My favorite projection though was on the Angel of the North. Ian’s question ‘who do you clap for?’ using the hashtag #iclapfor was really used here and the projections went through all the different care workers that had been suggested through this and here’s a little videos from the stills.

Raising Money

Ian has been raising money for NHS Charities Direct, Doctors Without Borders, and Volunteering Matters and has raised thousands of pounds for good causes and making a platform to show gratitude. Tricia Cary at Tencel and Cone Denim both backed Ian heavily with this.

Buy your pin here.


If you’re interested in showcasing your brand or product on Long John to reach your target audience, read more about it here, or send an email to: wouter@long-john.nl

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.