My friends from the denim platform Heddels just released their latest video: ‘Inside the Vault – The Methodology of Levi’s Vintage Clothing (LVC)’. For their new video they went to the holy grail, the Levi’s Jeans HQ in San Francisco. The Levi’s archives in San Francisco contains thousands of items from the brand’s nearly 150 year history including jeans and apparel, marketing materials, textile samples, packaging, promotional items, and much more. The current LVC Spring Summer ’16 line takes inspiration from the Levi’s company baseball team, “Elesco”. Elesco games date back to 1886, and Senior Designer Paul O’Neill based this collection upon a single photo of the company team from 1913. In the video you can see Paul and Levi’s Jeans archivist Anastasia Fink talking about the Elesco collection and their extremely old vintage miner pants from their archive. Thanks guys for giving us an insight into the Levi’s vault. Great video! Enjoy.

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.