levi's 501

Interview About Levi’s

Yesterday evening I was asked to do an interview for the Dutch radio NOS program called ‘Met het Oog op Morgen’ with presenter Coen Verbraak, to talk about the Levi’s celebration: 150th anniversary of the 501 jeans. This popular radio program is on air since 1976 each day at the end of the day. It highlights and overview of the news, the morning newspapers and journalistic interviews with people in and behind the news, framed by good music.

The official celebration day is this upcoming Saturday, May the 20th, as 150 years ago this was the day Levi Strauss got it’s ‘rivet’ patent together with tailor Jacob Davis (more about the history of the rivet here). This day is seen by many as the starting point of blue jeans as we know it today.

In case you didn’t listen to the show, here you go (pls scroll to the last 15 min. of the show – it’s in Dutch); LISTEN HERE!

levi's 501 celebration


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.