levi's 501

Levi’s Interview At Dutch Radio

Yesterday evening I was asked to do an interview for the Dutch radio NOS. The radio program called is ‘Met het Oog op Morgen’ with presenter Coen Verbraak. I was asked to talk about the Levi’s celebration: 150th anniversary of the 501 jeans.

This popular radio program is already on air since 1976. Each day at the end of the day. It highlights and overview of the news, the morning newspapers and journalistic interviews with people in and behind the news. And of course, always framed by good music.

levi's 501 celebration

The Rivet Celebration

The official celebration 501 day is this upcoming Saturday, May the 20th. 150 years ago this was the day Levi Strauss got it’s now legendary ‘rivet’ patent together with tailor Jacob Davis. More about the history of the rivet here. This day is seen by many as the starting point of blue jeans as we know it today.

levi's rivet 1880

Listen To The Interview

In case you didn’t listen to the show, here you go (pls scroll to the last 15 minutes of the show – it’s in Dutch); LISTEN HERE!


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.