Levi’s 150 Years Celebration
This year, Levi’s celebrates its 150th anniversary since it patented the legendary rivet (more about the history of the rivet here) on the 20th of May in 1873 together with tailor Jacob Davis. The rivet patent is secured as a patent number: 139,121. It’s ‘an improvement in fastening pocket openings’.
For the celebration, the American denim brand looks back to its long history and therefore highlights special stories that are attached to it’s flagship 501 jeans style. The 501 has been worn by millions of world changers, daredevils, adventurers, thinkers, icons, and creatives during all those years, and as a celebration, The first stories are launched, which can be seen here.
The 501 Interview
Media from all over the world are covering this special 150th anniversary year, and so does the Dutch newspapers. I’m very proud to be interviewed for this special celebration of the Levi’s brand as well. The interview was published on the 15th of February, 2023 in many (national) newspapers such as Algemeen Dagblad.
Others sharing their 501 stories include Roger Kenbeek, owner of Amsterdam’s vintage denim store Mood Indigo. And Fashion Curator Ninke Bloem.
Shared a few highlights of the interview (sorry, only Dutch language).
