Ben Fokkema, founder of denim brand Amsterdenim, did an interview for the Dutch television. In the interview Ben talks about his brand, drive, energy and passion to reach his goals with Amsterdenim. Always nice and inspiring to see this authentic man speaking. Check it out! (sorry Dutch language only)

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.