jean school

Jean School Amsterdam X Edwin Jeans Recycle Project

Jean School joined forces with Japanese denim brand Edwin for a special reduce, reuse and recycle project. It’s the first school of denim in the world and located in Amsterdam. Amsterdam is also known as denim capital as there’re so many European HQ of major brands based in the city. Jean School is an education where young creatives learn everything about denim. After graduated they’re ready to work for the largest denim brands.

jean school

jean school

jean school

The Special Edwin Project

The students of Jean School were given the task of developing a new denim wash. The assignment was to work as sustainable as possible. Something that fits 100% with Edwin, as this jeans brand focuses on craftsmanship, integrity, and innovation.

14 students went to work in the laboratory of Denim City in Amsterdam and spent 7 months researching and developing their own original wash. For this project, the Edwin 12.8oz ’63 Rainbow Selvage denim was used. This style is specially developed in Japan for Edwin by the iconic Kuroki mill. Each student received 2 pairs of jeans and 1.5 m of fabric to work with. Edwin selected two winners, in the end, those will be used in the upcoming collection. The two winners of this special collaboration are Suzanne Boymans and Lieke Koen.

jean school

jean school

jean school

jean school

jean school

Production Of 100 Pairs Only

From the winning washes, 100 pairs will be made that will be available this upcoming Fall exclusively at the Denim City Store in Amsterdam and at various Edwin stores in Europe.

jean school

jean school

jean school

Launch Event

This upcoming Friday, the 28th of June, at 17:00 – 19:00 the launch event of this special Jean School X Edwin collaboration takes place at Denim City. During the launch, you can see all these special made washes with your own eyes.

Denim City
Hannie Dankbaarpassage 22
Amsterdam

jean school

jean school

jean school

jean school

http://jeanschool.amsterdam  & https://edwin-europe.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.