Ruedi Karrer is one of the best known denim collectors in the world. With a collection of an estimated 14.000 pieces, collected over the last 43 years, Ruedi Karrer wants to show people the beauty of the denim evolution. Especially the raw denim evolution. Lennaert Nijgh, founder of the Benzak Denim Developers (BDD) brand went to Zürich, Switzerland, together with his brother Eduard Nijgh to visit Ruedi in his little Jeans Museum of heaviest fadings. In the private denim museum of Ruedi he talks about his passion, how he started to collect jeans and shows some of his most beautiful denim treasures. Enjoy.

The Jeans Museum documentary;

Explore more of the private denim collection from Ruedi Karrer in the topic ‘Meet the Collector’ here.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.