Joe & Co is a small independent British lifestyle denim & apparel brand. Their collections are inspired by timeless classics and the iconic looks that distils the workwear and casual wear of industrial Britain. The sneak production video here below  is nice to watch, especially because the classic ‘Riders on the Storm’ song is included.

joe and co denim jeans long john blog blue indigo raw rigid unwashed red line  5 pocket spijkerbroek

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.