Joe & Co is a small independent British lifestyle denim & apparel brand. Their collections are inspired by timeless classics and the iconic looks that distils the workwear and casual wear of industrial Britain. The sneak production video here below  is nice to watch, especially because the classic ‘Riders on the Storm’ song is included.

joe and co denim jeans long john blog blue indigo raw rigid unwashed red line  5 pocket spijkerbroek

www.wearejoeandco.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.