jugu

The Jugu Brand

The Jugu brand is the creation of Jess Yang and Jake Caccia. The brand name means ‘mountain’ in the people’s Naxi language, which has one of the few forms of pictographic writing remaining in the world.

The indigo plant is indigenous to this area of the Eastern Himalayas, and the traditional techniques of tie-dye, shibori and batik are widely used. Jugu works with local women to inspire them to create beauty using traditional patterns in contemporary ways.

jugu face masks

jugu face masks

Face Masks

Next to cushions, clothes, scarves the brand have a collection of face masks too. Within the collection, they have a clean version, but also several outstanding versions with a pattern.

jugu face masks

jugu face masks

jugu face masks

jugu face masks

Details Of The Face Masks

The base of each face masks is natural Calico cotton. They’re reusable and washable and are made with two layers of this great fabric with a pocket, for the filter of your choice. You can use a high-quality paper towel or coffee filter for example.

The natural indigo, which is considered to have health benefits in Asian cultures, is of exceptional quality. It does not fade or run like other indigos and is nontoxic like chemical dyes.

jugu face masks

jugu face masks

Unisex Fit

The Jugu face masks are unisex and fit well around the face. The ear straps can be adjusted by retying them. The face masks are non-medical, but perfect to keep yourself, and others, protected on the streets these days.

jugu face masks

jugu face masks

www.jugu.co.uk

If you’re interested in showcasing your brand or product on Long John to reach your target audience, read more about it here, or send an email to: wouter@long-john.nl

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim. Nominated as 'Influencer 2020' by Rivet 50.