JWJ is a small Spanish denim brand based on the island of Mallorca. The JWJ brand is founded by José Luis Vives and his uncle José ‘Pepin’ Vives. The JWJ brand name was born from blending their two sets of initials JV and VJ. With JWJ they both decided to turn their passion into a profession. A denim profession. As they are both inspired by their roots they design their clothes by looking back and researching the past but with a nod to the present. The JWJ items are inspired by the roots of workers denim garments. All their designs explore original sources and links to the past of authentic denim workwear.

One of the JWJ highlights is the El Patrón jacket. The El Patrón jacket is a triple pleated jacket inspired by a worker jacket from the end of the 19th century. With this idea in mind they have changed the cut (more biker, in V shape). The cuffs are also biker reminder. On the El Patrón jacket they embroidered two vintage details that they found in the denim bible ‘Jeans of the Old West’ by Mike Allen Harris. The El Patrón jacket is made of a 15,5oz natural indigo green selvage fabric from Nihon Menpu, 65% cotton 35% hemp. The back collar is made from a blend of silk (warp) and cotton (weft) made on an early 19th century Majorcan shuttle loom.

The JWJ El Patrón jacket is available in two options: Iron Overdyed and Loomstate, which is a shrink to fit fabric. Check this beauty of a denim jacket here below and also the video to see more of the JWJ brand.


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.