made in trust longjohn

Kickstarter Project: Made In Trust Denim

Dirk Heiken from Germany is chasing his denim dream with Made in Trust. After working for many years within the denim industry as a buyer and creative director for nearly 10 years he decided to start his own brand. For his new denim brand he uses all his experiences from the past. He just launched Made in Trust on Kickstarter to fund his brand.

With Made in Trust he don’t want to reinvent garments. As he’s a modern traditionalist he want to make clothing valuable again.

Dirk Heiken, founder Made in Trust.

made in trust longjohn

made in trust longjohn

made in trust longjohn

made in trust longjohn

The Made in Trust Jeans

The kick-off of Made in Trust will contain 2 different jeans fits. The first fit is the No. 1: regular tapered. The No.1 is a regular fit with normal waist that tapers slightly from the knee down to the hem. The fit is inspired by the iconic Levi’s 501XX 1947, but with a narrower leg opening.

The No.1 fit is made of a medium weight 16oz. organic raw selvedge denim from the Italian Candiani mill. The fabric has a deep blue indigo colour and has potential fadings.

Made in Trust Jeans longjohn

The second fit of Made in Trust is the No. 2: slim straight. The No.2 is a slim straight fit with normal rise. The jeans is straight from the hip to the thigh. It runs parallel from the knee to the bottom hem. The leg opening of the jeans is narrow. Due to it’s slim, but not too tight silhouette, it is the prefect choice for bootmaniacs and sneakerheads.

The No.2 is made of 13oz. organic selvedge denim from Candiani, Italy. This fabric in vintage blue offers you a perfect canvas and has high potential to become the new showpiece.

made in trust longjohn

The Candiani raw selvedge denim fabrics.

made in trust longjohn

The anatomy of the jeans.

made in trust longjohn

The details of the jeans.

made in trust longjohn

Classic donut button.

made in trust longjohn

Front pocket made with 8oz cotton twill.

made in trust longjohn

Back pocket reinforcement – 8 oz natural cotton twill.

made in trust longjohn

Antique copper trimmings – made in Germany.

made in trust longjohn

Chainstitched hem.

The Business Model

Both Made in Trust jeans are made of premium denim fabrics and high quality elements. The production batches are made in Europe in small runs. The business model is that he want to serve durable and quality jeans for a fair price. Therefore he will sell his jeans directly to consumers through his webstore. This will save up more than 50% compared with other brands.

made in trust longjohn

made in trust longjohn

Support the Made in Trust brand on Kickstarter here.

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.