The Kings Of Indigo (K.O.I.) denim brand hooked up with the craft students from
Jean School in Amsterdam. Together they did a denim tour through four big
cities in Holland: The Hague, Amsterdam, Rotterdam and Eindhoven. They
repaired old and worn-out denims at the luxury warehouse De Bijenkorf in those
cities. The repair tour is ended and below are some images for those how missed it!
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.
Nominated as 'Denim Influencer 2020' by Rivet 50.
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