While the summer finally kicks in and the trade shows are on full force right now the Amsterdam based denim brand Kings of Indigo (K.O.I.) launched their new Spring Summer 2016 collection at several fairs. Their new collection has some great international influences from Japan and the U.S. You can also see that in their logo where the American cowboy is riding a Japanse koi carper. The SS16 collection has inspirations from authentic workwear, marine stripes, Japanese sashiko stitching, and seventies patch-up customized items. The link in the whole collection is of course the indigo blue colour. As I said before, the 2015 summer kicks in, but prepare yourself for the summer of 2016! Well done guys!

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.