The Kings Of Indigo (K.O.I.) denim brand hooked up with the craft students from Jean School in Amsterdam. Together they will do a denim tour through four big cities in Holland: The Hague, Amsterdam, Rotterdam and Eindhoven. They will repair old and worn-out denims at the luxury warehouse De Bijenkorf in those cities. Besides repairing they will also show the new K.O.I. spring/summer collection. The kick-off is this weekend in The Hague. See you guys when you are in my hometown, Eindhoven.

www.kingsofindigo.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.