Kuro is a Japanese denim brand launched in 2010. The name of the brand Kuro means black in Japanese. The word black represents darkness and loneliness with an image of mystery and great strength. For Japanese people, black also reminds them of beautiful hair. The Japanese have achieved a widespread reputation for the finest craftsmanship in the industry of denim. Kuro made a great production video to show all the stages of making a fine pair of jeans. Enjoy.


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim. Titled as 'Denim Influencer 2020' by Rivet 50.