A New Premium Denim Collection
The British denim brand Lee Cooper launched its premium denim collection The Cooper Collection in Thailand. With this launch, they continue their denim adventure that started already back in 1908. The collection is made for women and men.
The Concept Behind The Cooper Collection
The Cooper Collection is the result of Lee Cooper’s passion for denim and the brand’s desire to deliver a product that exemplifies the nature of raw selvedge denim and the culture that surrounds it, as well as in-depth research into the brand’s rich archive.
The tastemaker range adapted for the Thai market has been created to exacting standards, boasting all the key ingredients that constitute an authentic pair of selvedge denim jeans with modern updates applied perfectly to traditional construction techniques. The Cooper Collection is sure to satisfy even the most discerning denim purest.
The Details Of The Collection
In The Cooper Collection, Lee Cooper created core denim items featuring authentic details such as red selvedge IDs in the fabric, buttons, and rivets made from 100% copper, genuine cow leather patches, traditional chain stitched hems using antique Union Special machines, and back pockets secured by concealed rivets for durability.
The denim fabrics are woven with long fibers to ensure a strong yet soft touch then dyed using a rope dye technique ensuring the indigo adheres to only the outer surface of the yarn, allowing the denim to gradually fade with age naturally. Adapting to the local climate, medium-weight denim of 15.25 ounces permits wearability while an 18oz style is also available for denim purists.
In addition, The Cooper Collection delivers a variety of washed jeans, loose-fit shorts, classic t-shirts, and shirting, all incorporating premium fabrics and manufacturing ensuring a timeless wardrobe.
The Availability Of The Collection
The Cooper Collection is now available via selected Lee Cooper stores such as ICONSIAM, Fashion Island, Seacon Square, Market Village Hua Hin, Central Rayong, Central Surat Thani, Central Nakhon Si Thammarat, Central Udon Thani, Select Concessions, and, of course, via their webshop: www.leecooper.co.th
All pictures by Lee Cooper.