lee jeans longjohn

An Exciting Announcement

Kontoor shared an exciting announcement that they will introduce a new Lee jeans kidswear collection in the EMEA region for the 2022 Autumn/Winter season. This new collection for the young denim rebels will hit the stores at the beginning of July 2022. The collection will include signature styles as you expect of the American denim brand like tops and accessories for boys and girls from 0 to 16 years old.

The Lee jeans kidswear collection will be produced under license by Brand Machine Group (BMG), which creates ranges for a diverse and industry-leading portfolio of fashions and sports lifestyle brands.

lee jeans kids

Simon Fisher, EMEA Managing Director, Kontoor Brands, About The Announcement

We are excited to offer our trademark iconic styles kids and are looking forward to delivering comfort and style to the finest kidswear retailers across the region, introducing Lee to the next generation of brand enthusiasts,” said Simon Fisher, EMEA Managing Director, Kontoor Brands (Lee & Wrangler). “We are proud to partner with BMG on this range, and have been really pleased to see how hard their team has worked to help us bring our pioneering spirit and heritage styles to the whole family across EMEA.

To be continued…


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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.