Lee Jeans celebrates their 125th anniversary this year. Henry David started in 1889 with the brand and became famous with their iconic workwear clothing. They developed several historical items like the bib overall, the first zip fly jean, the successful Rider jacket and Storm Rider jacket. All true classics for cowboys, rodeo heroes and rebellious teenagers like James Dean and Marilyn Monroe. Let’s Celebrate!

Also the Lee Jeans advertising were very progressive, see here below.

http://eu.lee.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.